ActiveCampaign Landing Pages are potent ways to capture contact information and begin your follow up marketing initiatives.
When I use the term landing pages with regards to ActiveCampaign, I am speaking in terms of the broader application of integrating the functionality of the ActiveCampaign forms and marketing automation system with several other tools to create a landing page solution. Some of the examples given are WordPress based, while others are designed around funnels.
Let’s look at some of the ActiveCampaign Landing Pages Solutions.
Using ActiveCampaign Landing Pages Forms with WordPress
The first example will be to use ActiveCampaigns form builder in combination with the integration with the ActiveCampaign WordPress plugin.
ActiveCampaign’s form builder allows you to create four different types of forms. Each has its own potential uses to capture contact information.
Modal Form – This form allows you to have a form block “pop up” or reveal itself over the top of a web page or post. This reveal can happen automatically when the page is loaded or can be set to a delay based upon a timer or a scroll action by the user.
The scroll action would be a great use if you had information that you wanted to display about yourself or your offering and then, if the prospect scrolled down the page to read more info, you could then present them with an opportunity to exchange their email for more information or follow ups.
The modal form, as well as the floating box & floating bar forms, can be set to not display again for a user after they have interacted with the form. This can be set for a period of time, ranging from never showing again to show every day.
Floating Box Form – This option of form can slide in or fade in when the page is displayed, or it also can be set to display on a scroll action.
The floating box can be positioned on the right or left bottom corner of the screen. Unlike the Modal form, it is designed not to cover the main text area on your web page or post.
Floating Bar Form – This form has similar functionality to the Modal Form or Floating Bar Form with regards to display and scroll features.
The floating bar form can be displayed on either the top or the bottom of the page and will still be visible as the prospect reads the page. Because the bar might cover the top navigation on the page, they may be more likely to complete the form versus clicking away to another page.
All three of these forms have an X option in the corner of the form that allows the website visitor to close the form. They are also implemented with a copy and paste of HTML script code into the web page or post that you wish for the form to display.
Standard form – The last type of form is called the standard form. It works with your existing theme and page, post or sidebar widgets to display the form in the exact location that you specify. This form can be deployed with a copy and paste of HTML or with shortcodes when the ActiveCampaign WordPress plugin in installed and activated.
All of these form designs are available on any of the ActiveCampaign pricing plans.
Not all themes are as flexible or allow you to design a page that looks like an actual landing page. And if the theme does allow for this level of design, it may not be worth your time to spend on recreating the wheel. This is why you might consider other systems than ActiveCampaign landing pages.
Thrive Leads Landing Pages with ActiveCampaign
Thrive Leads is a lead generation plugin for WordPress.
Like a number of landing pages systems referenced in this article, Thrive Leads can integrate with ActiveCampaign in 2 ways.
- Send your leads to ActiveCampaign when they submit their information on a Thrive Lead native form included with the page builder.
- Paste your ActiveCampaign form code into your Leadpage or Leadbox.
Thrive Leads gives you full control over what you show your mobile visitors. Show or hide certain forms, certain elements on a form or completely customize the form for an exquisite mobile sign-up experience.
It is also an affordable alternative. It can be purchased individually or can be bundled with the rest of the Thrive Themes System.
MailChimp Landing Pages and ActiveCampaign
Why have a Mailchimp account and an ActiveCampaign account at the same time?
You could design your system to allow ActiveCampaign to handle the short term, immediate follow-up, and Mailchimp to process the monthly newsletters. You may also want to use ActiveCampaign as your CRM of record. This would allow you to focus on those contacts in the pipeline deals within ActiveCampaign, while the others were taken care of in Mailchimp.
Mailchimp has a robust landing page builder with a number of pre-built templates. Integration is available through a 3rd party tool called Zapier, which advertises 218 possible integrations between Mailchimp and ActiveCampaign.
Here is how the ActiveCampaign & Mailchimp Integrations Work in Zapier
Step 1: Authenticate ActiveCampaign + Mailchimp.
Step 2: Pick one of the apps as a trigger, which will kick off your automation.
Step 3: Choose a resulting action from the other app.
Step 4: Select the data you want to send from one app to the other.
Contact groups are referred to as Audiences in Mailchimp and List in ActiveCampaign.
This setup does have some complications. You have to use Mailchimp as the capture database, and then records need to be “synced or transferred” into ActiveCampaign via the Zapier Integration.
If the contact is captured via an ActiveCampaign form on your website, you then have the ability to use a Zapier zap to move the data from ActiveCampaign to Mailchimp.
Added zaps would be needed to ensure that any unsubscribe request is handled in both systems.
There are other Landing Page Systems that you can use to accomplish the results you are looking for without using Mailchimp. If Mailchimp is already being used by your company or venture, realize that you can integrate the account with ActiveCampaign using Zapier. This may create added costs with the need to pay for Zaps with a Zapier account.
Elementor Landing Pages built on WordPress with ActiveCampaign Integration
Elementor is a WordPress page and post builder template system.
Drag and drop page builder system that works with your existing WordPress site installation. Unlike the native WordPress page and post editor, Elementor allows you to divide your page into elements that you control, including the placement and functionality.
This design system allows you to build landing pages that are exactly like your current look and feel of your site. This can also include headers and footer or sidebar components. You can use Elementor to build distinctive, unique landing pages using the same system that you use for the rest of your site.
While a number of WordPress themes come with a built-in copy of Elementor, it will be the base version and not the Pro version.
To take advantage of the direct integration of ActiveCampaign with the Elementor system, you will need to have the Pro version installed.
You could insert the HTML code directly into the page that you are creating. Doing so would require you to be proficient with CSS styling coding to get the form to look exactly the way that you want it to or to match the rest of the page.
You can also utilize the shortcode feature if you have the ActiveCampaign WordPress plugin installed. Using this feature, you will not be able to change the look and feel of the form.
When would you use Elementor as your landing page option?
When you make the decision that you want to build the pages and post in your site with a friendlier editor than comes standard with WordPress and you don’t want to spend time with custom coding. This would then allow you to use Elementor as your design system, and add on the landing pages using a system that you are applying for the rest of the site.
As an Affiliate Marketer, this may be a great choice, so that you can spend more time on building content and marketing and less time on coding and design.
ActiveCampaign Integrated with ClickFunnels for Landing Pages
Are you looking to build a single page that captures a name and email or are you looking to create a process that walks a contact thru a step by step marketing experience that offers more and more value to the prospect based upon each action that they take?
If it is the latter that you are looking for, then you need to consider ClickFunnels seriously.
There are landing pages, and then there are Funnels.
What is the difference? See for yourself with a Free Trial.
As explained above, a landing page captures a prospect’s contact information. With a Funnel, you then can direct the prospect to a series of sales or value add pages in a succession that ultimately is designed to create a sale or multiple sales all in the same process.
This also eliminates some of the sales conversion drops off that occurs, and then a contact has to wait for an email follow up and is then given the option to have to re-engage with you and your site. This delay gives them the opportunity to fall by the wayside.
Now, using a system like ClickFunnels with integration with ActiveCampaign, you can capture the contact info, present a compelling offer immediately, and then also follow up with the segmented contact in a personalized manner. Doing so allows you to strengthen the relationship and potentially present other offers tailored to there wants and needs.
For an affiliate marketer, this also allows you to build a value add system as a bridge between your traffic generation efforts and the ultimate affiliate offering. Capturing this information and adding additional value in the form of other offerings or bonuses is one of the quickest ways to build your long term contact list.
ClickFunnels will let you build funnels that guide your visitors step-by-step through the entire sales process (so they don’t get confused or LOST, and leave). You can also point your customer straight to the ONE product or service they need most to help solve their problem and then follow-up with your visitors, even after they leave your page!
One of the main benefits of implementing ActiveCampaign as your contact follow up system with ClickFunnels is that the integration is native and works with the API directly. What this means for you are less development time and fewer complexities.
If you are just getting started with this, you can sync up evaluation periods for ClickFunnels and the ActiveCampaign free trial. This will give you 14 days to try out both systems in unison. If you are already a ClickFunnelsmember, then I encourage you to take advantage of the ActiveCampaign free trial and take the follow-up marketing to the next level.
There are also 137 possible integration triggers or zaps as they are called in Zapier that have been developed between ActiveCampaign and ClickFunnels.
Samcart One Pager with ActiveCampaign
Samcart has a native integration between ActiveCampaign the allows for the contact to be added to a list or removed. This allows you to take advantage of all of the sales features in SamCart. This would be perfect for subscriptions and subscription management.
What is a One Pager Funnel? – This video will help explain.
Builderall Landing Page & Funnel System with ActiveCampaign
Builderall has a form builder function that can be substituted with the HTML code of a Standard ActiveCampaign form. The Builderall funnel system also has a webinar presentation function. Combine this with the pre-written webinar reminder and follow-up marketing automation recipe included with ActiveCampaign, and you will be set.
Instapage Landing Page System and ActiveCampaign
Instapage has a slightly higher price point than some of the other solutions I have highlighted, but it is designed to be one best stand-alone landing page system.
It also is directly integrated with Google Ads and Google Analytics, making it ideal for PPC campaigns. It also has Server-Side A/B testing functionality as well as built-in heatmap features.
Integration with ActiveCampaign is handled through the Zapier website and Zaps.
Unbounce Landing Pages paired with ActiveCampaign
Unbounce is a system that handles landing pages, popups, and sticky bars.
The integration uses a webhook. The webhook method means that the system makes a call to a specific webpage that responses to this call. It does not sync the data, like an API call, does, rather it reads the data and collects what was sent to the webhook.
Because of this, ActiveCampaign has given the following guidelines when using Unbounce as your landing page system being integrated with ActiveCampaign:
- This integration will not add contacts directly to a list in ActiveCampaign.
- If you are using Unbounce to collect contacts who opted into receiving your marketing communications, you’ll need to use the “Add to List” automation action to add them to your list
- There is no limit to the number of fields you can map from your Unbounce landing page.
- Unbounce fields can only be mapped to existing fields in ActiveCampaign. To map Unbounce fields to your ActiveCampaign account, you’ll need to first create them in ActiveCampaign. This integration will not create any new fields in your ActiveCampaign account.
Leadpages and ActiveCampaign Combination
Leadpages is a solution that helps collect leads, and facilitate more sales. You can use the system to easily build websites, landing pages, pop-ups, and alert bars. One thing that I like about Leadpages with that you can create dedicated landing pages for every traffic source without a limit.
There are two different ways to integrate your ActiveCampaign form with Leadpages:
- Send your leads to ActiveCampaign when they submit their information on a Leadpage or Leadbox.
- Paste your ActiveCampaign form code into your Leadpage or Leadbox.
If you use the native integration between Leadpages and ActiveCampaign, you can take advantage of the Leadpage analytics. The API will then add the contact to the selected list.
If you paste your form code, you will lose out on the Leadpages analytics, but you will be able to add a tracking cookie to contacts for ActiveCampaign site tracking.
Simvoly with an ActiveCampaign Integration
Simvoly is a very interesting addition to this list because it is not a Worpress add on or a 3rd party landing page system or funnel builder. It is a website builder, ecommerce site, and funnel builder all in one.
The service is built around a drag and drop page builder that includes 30+ Elements, 200+ Custom Blocks, & 200+ Page Templates.
The system works with a domain connection, and pricing varies based upon the number of sites, pages, and funnels being utilized, as well as the other features on your site.
This might be a great option is you do not want to deal with WordPress or any coding.
Your integration with ActiveCampaign could be handled by pasting the form HTML code into a page built on the Simvoly page builder. If this is done, you will not get the use of the built-in CRM for Simvoly, but with the functionality offered by ActiveCampaign, this shouldn’t be a problem.
As you can see, there are a number of options for building landing pages with ActiveCampaign serving as your marketing automation and email marketing engine.